Maximise Your Efforts on Social Media

Social media platforms such as Facebook, Instagram, TikTok, X (formerly Twitter) Threads and LinkedIn can be a great way for businesses to generate leads. One thing that remains consistent across all platforms is the vital concept of content, and that is, making sure your content is informative, attractive, and beneficial to the viewer.   

Unless you’ve been living under a social media rock, you’ll now know that short-form vertical video is given top priority by the algorithm on most social media platforms.  You Tube being an exception, although You Tube Shorts are proving to be extremely popular and are in a vertical format. 

Facebook: Facebook is a good platform for businesses to connect with their target audience. You can join relevant groups, engage with followers, create ads, and create compelling content to help you start generating more leads.

Instagram: Instagram is an excellent platform for creating visual content such as images, videos, reels and 24-hour Stories. As mentioned, it is important to create engaging content such as pictures and vertical videos that can help to attract potential clients, and also help to increase your brand visibility. The Instagram collaboration feature is effective as you can collaborate with other Instagram accounts and both of your posts will appear on your (and their) main grid.

X (Formerly Twitter): X  is again, a great platform for staying in touch with your followers and keeping them up to date on the latest news. As with other social media platforms you should post valuable content such as tips and advice that could help people and keep them engaged. 

LinkedIn: Although we, here at Pattinson Estate Agency and Pattinson Auction, use LinkedIn mainly for B2B content (Business to Business networking) there is still a place for it as a B2C (Business to Consumer) tool, in fact some would say that LinkedIn is now at a place where Facebook was 8-10 years ago for social networking. 

TikTok: Contrary to widespread belief, TikTok isn’t all dancing and teenagers! More adults and businesses are turning to this extremely popular social media platform, both to search their interests, and also to display their content. It has been said that other social media platforms (I won't name!) have copied many features of TikTok! You can run campaigns through the app's #hashtag challenge feature that encourages users to engage with your brand and make referrals. 

Threads: Meta’s latest social media app, Threads is arguably a copy and paste of X (Twitter) and is an extension of Instagram. As with X (Twitter) on Threads, you can post text, photos, videos and links, and as the name suggests it’s formatted in a series of threads. It’s hard to predict, in this early stage, as Threads is in its infancy, but I would suggest that businesses could successfully utilise this platform in much the same way as X (Twitter). 

In short, social media platforms offer amazing opportunities for businesses to find potential leads. With over 3 billion users worldwide, leveraging the power of social media is essential for those who want to grow their business.  

And finally, the clue is in the name, people use social media for social reasons too, so be sure to enjoy it, and be consistent with your efforts, because social media is going nowhere!